Advertisers pay up to $8 million for a 30-second Super Bowl spot

American brands go back to custom, star and cheer

OpenAI and Perplexity capitalize on the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is reviving its renowned workhorse Clydesdales for a Super Bowl ad that the brewing company states commemorates the “grit and determination” of the American spirit.

The Budweiser business marks a go back to custom, after a devastating social networks promotion for its Bud Light brand name in 2023 featuring transgender influencer, Dylan Mulvaney, stimulated require a boycott.

“We ´ re certainly seeing Budweiser play it safe this year,” said Charles R. Taylor, a marketing teacher at Villanova ´ s School of Business and author of a book about Super Bowl ads. “Everybody loves the Clydesdales.”

The go back to safe, familiar and nostalgic ground represents a trend amongst some marketers for this year ´ s Super Bowl LIX, a rematch in between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are anticipated to lean on humor, celeb and warm recommendations to America ´ s heartland, reflective of the cultural zeitgeist.

For the first time, OpenAI and Perplexity will look for to take advantage of the greatest televised event of the year, bringing artificial intelligence into the homes of millions of Americans.

“We ´ re all in this good, happy location, and desire to be entertained,” said Nicole Denman Greene. “So, to insert your brand name because minute of fandom … you have to provide creative that is resonant with that audience.”

Super Bowl advertisers are flashing serious star power, with an estimated two-thirds of the commercials featuring celebrities.

Meg Ryan and Billy Crystal reenact their famous deli scene from the 1989 romantic funny “When Harry Met Sally,” in a business for Hellmann ´ s mayonnaise that likewise includes a brief appearance from “Euphoria ´ s “Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, Post Malone, Vin Diesel and Kermit the Frog likewise show up in the 30-second areas.

OpenAI, the company behind ChatGPT, is anticipated to air its first commercial throughout the Super Bowl, bringing the race for expert system supremacy to America ´ s bars and [forum.batman.gainedge.org](https://forum.batman.gainedge.org/index.php?action=profile